Vice President, Falcon Fundraising, Inc.

Telemarketing Penetration Rates in a Digital Age

              Telemarketing fundraising has changed dramatically over the last three decades. A combination of new technologies and a cultural shift in how we communicate has created special challenges that make contacting members harder than ever before. What is a “penetration rate?” Penetration Rate refers to the portion of a
Read more
No Comments

Asking for Credit Cards in Fundraising Calls

Credit card transactions are an important part of any successful fundraising effort. For our non-profit clients, asking their donors for a credit card achieves three main goals: 1. Instant Fulfillment.  When a donor fulfills their pledge via a credit card, the non-profit receives the money instantly and is able to put it to use right
Read more
No Comments