Vice President, Falcon Fundraising, Inc.
Telemarketing Penetration Rates in a Digital Age
Wednesday, March 04 2015
Telemarketing fundraising has changed dramatically over the last three decades. A combination of new technologies and a cultural shift in how we communicate has created special challenges that make contacting members harder than ever before. What is a “penetration rate?” Penetration Rate refers to the portion of a
- Published in Latest, Telemarketing
No Comments
Asking for Credit Cards in Fundraising Calls
Wednesday, February 18 2015
Credit card transactions are an important part of any successful fundraising effort. For our non-profit clients, asking their donors for a credit card achieves three main goals: 1. Instant Fulfillment. When a donor fulfills their pledge via a credit card, the non-profit receives the money instantly and is able to put it to use right
- Published in Fundraising Techniques, Latest
- 1
- 2