Why Monthly File Sends Are the Secret to Stronger Donor Renewal Rates

At Falcon Fundraising, one of the questions we hear most often from our nonprofit partners is: “How often should we send you our renewal and recapture files?” The answer is simple — and incredibly powerful for your bottom line: Send renewal and credit‑card recapture files monthly. Whether it’s annual donors who haven’t renewed or monthly
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How Falcon Fundraising Ensures Safe, Instant, and Seamless Donation Entry for Nonprofits

When a donor agrees to contribute during a Falcon Fundraising call, the experience behind the scenes is built on security, efficiency, and simplicity. Over the years, fundraising firms have used many different approaches to collect and process donation information—but our method stands out as the safest and most streamlined for both clients and their donors.
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Sustainer Recaptures: The Highest‑ROI Campaign Most Public Media Stations are Under‑Using

Monthly sustainers are the backbone of public media—reliable, mission‑driven donors who want to keep their favorite stations strong. But when a credit card expires, is replaced, or gets flagged by a bank, that monthly gift quietly stops. Most stations send an email (and sometimes a letter) asking the donor to update payment info. Many stop
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Non-Profit Telemarketing: What You’ll Need to Get Started

Non-Profit Telemarketing: Taking the Plunge So you’ve decided to incorporate telemarketing into your non-profit’s marketing strategy for the first time? If you’re just getting started, there are a few things you’ll need to know and three things that are an absolute must in order to achieve success. Once these critical items are in place, your non-profit
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The Art of Gentle Persuasion: Asking Three Times in Nonprofit Telemarketing Calls

The Art of Gentle Persuasion: Asking Three Times in Nonprofit Telemarketing Calls Conducting a profitable telemarketing campaign means more than picking up the phone and simply asking for support. In order to achieve the best results, your Agents are going to have to convince donors to give- and they’re going to have to be able
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Maximizing Your Telemarketing Campaign Fulfillment

Telemarketing Fulfillment You’ve made the decision to incorporate telemarketing into your non-profit’s marketing plan. The projections look great. The scripts are done, the list is prepared, data entry has been tested, and the firm you’ve hired is ready to start calling. The money should start rolling in right away, right? Not so fast. The truth
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Using Telemarketing to Retain Monthly Sustainers

You’ve worked hard to build your monthly sustainer program into a base of loyal donors that provides important ongoing revenue. You know first-hand the high cost of acquiring a new monthly sustainer- and it’s a lot. Beyond those new acquisitions, what’s the lifetime value (LTV) of your monthly donors? What are your current retention rates?
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Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured?

Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured? What’s Changing?             If you haven’t already heard, the time’s up to secure your non-profit site to avoid lost revenue. According to a blog post published by Chrome security product manager Emily Schechter, Google Chrome will start marking all HTTP pages as “Not Secure”
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Finding the Right Telemarketing Firm for Your Non-Profit Fundraising: 5 Essential Questions

              When choosing a telemarketing company for your non-profit fundraising campaign, it can sometimes be difficult to know where to start. To begin your search, it’s always a good idea to ask your colleagues for referrals. Check with membership and development professionals at similar organizations and ask who they
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Choosing the Right Non-Profit Telemarketing Campaigns

              While effective as a standalone activity, telemarketing works best when integrated with other channels by bringing human engagement to nearly any aspect of a marketing campaign. Telemarketing generates revenue, but also serves as a highly effective way of promoting good public relations, gathering information, and personally connecting with donors.
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