Campaigns requiring a special approach. Increase annual contributions. Communicate unique needs with donors.
New donor acquisition campaigns are typically conducted with the goal of increasing an organization’s donor base with short-term results usually near break-even, at best. The most successful acquisition lists contain people who have some known interest in or affiliation with the organization.
Additional gifts provide a great way to bring in needed revenue during the fiscal year. An additional gift campaign involves calling current donors and asking for additional support for a specific need. The need should be urgent and relevant to the philanthropic motivations of the donors. Additional gift campaigns perform best when calling donors between the third and ninth month of their membership cycle.
A capital campaign is fundraising activity focused on raising money for a specific, defined need- typically a large purchase such as a building. Both current and lapsed donors make great prospects for a capital campaign, where asks are typically larger and gifts are often spread out over time.
Major Gifts and Planned Giving
Most non-profit organizations follow the 80-20 split. Sometimes referred to as the 90-20 split, the popular statistics state that 80% of an organization’s funds come from 20% of their donors (or 90-10). While major and planned giving donors are cultivated over a period of time, prospect solicitation is the first step in the process. Telemarketing can be an extremely cost-effective method of identifying prospects.
Stewardship (Donor Thank You Calls)
Showing genuine and timely appreciation for donor gifts is one of the simplest and most effective methods to both strengthen donor stewardship and improve donor retention. Studies show that thank you calls to donors can increase giving by up to 40%.
Ticket sales for major events, season passes, and other activities are other ways to generate revenue through telemarketing efforts. Ticket sales over the phone is a highly transactional engagement and typically leads to greater credit card usage, thus increasing fulfillment while lowering costs.