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Why Mid-Level Giving Deserves Your Attention, and How Phone Outreach Unlocks Its Potential

Wednesday, May 27 2026 by David Coscarella
Happy donor on phone
Most nonprofit fundraising strategies still revolve around two ends of the spectrum: acquiring new, low-dollar donors and cultivating major gift prospects. But there is a third group sitting between those two efforts that is often overlooked, often underdeveloped, and frequently the biggest missed opportunity in the entire donor file. That group is your mid-level donors.
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