Why Donor Retention Beats Donor Acquisition (And How to Improve It)
Thursday, September 10 2026
Every nonprofit wants more donors. There’s nothing wrong with that. New donors are the lifeblood of any fundraising program. If your organization isn’t bringing new supporters into the pipeline, eventually you’ll find yourself facing a shrinking donor file and declining revenue. The problem is that many organizations become so focused on acquiring donors that they
- Published in Fundraising Techniques, Latest, Telemarketing
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