Monthly sustainers are the backbone of public media—reliable, mission‑driven donors who want to keep their favorite stations strong. But when a credit card expires, is replaced, or gets flagged by a bank, that monthly gift quietly stops. Most stations send an email (and sometimes a letter) asking the donor to update payment info. Many stop

Telemarketing Fulfillment You’ve made the decision to incorporate telemarketing into your non-profit’s marketing plan. The projections look great. The scripts are done, the list is prepared, data entry has been tested, and the firm you’ve hired is ready to start calling. The money should start rolling in right away, right? Not so fast. The truth

              While effective as a standalone activity, telemarketing works best when integrated with other channels by bringing human engagement to nearly any aspect of a marketing campaign. Telemarketing generates revenue, but also serves as a highly effective way of promoting good public relations, gathering information, and personally connecting with donors.