At Falcon Fundraising, one of the questions we hear most often from our nonprofit partners is:
“How often should we send you our renewal and recapture files?”
The answer is simple — and incredibly powerful for your bottom line:
Send renewal and credit‑card recapture files monthly.
Whether it’s annual donors who haven’t renewed or monthly sustainers whose credit card transactions have failed, the truth is the same:
The longer you wait, the harder it becomes to win them back — and the lower your ROI.
Why Monthly Sending Matters
1. Donor motivation fades quickly.
When a donor lapses, time works against you. Calling them months later dramatically reduces your chances of renewal. Monthly file sends keep your outreach timely, relevant, and far more effective.
2. Monthly donors require quick action.
When a credit card fails, contacting them right away is the best way to recover the gift and keep their support uninterrupted. Monthly recapture calling protects your sustainer revenue stream.
3. You’ve already tried other methods — we’re the final push.
Once your emails, letters, and other touchpoints are exhausted, that’s exactly when telemarketing becomes the most effective channel.
Running your queries monthly ensures we call the most accurate, up-to-date list of donors who have not yet responded.
“Is my list too small to send?”
Absolutely not.
Whether you have five donors or five thousand, every donor — and every dollar — counts. We gladly work with any list size. Small files still produce meaningful revenue when contacted promptly.
How to Make It Easy: Set Up a Monthly Routine
Most clients find that creating a simple internal process makes monthly sending effortless:
- Run your renewal query once per month (annual donors who did not renew via other channels).
- Run your monthly sustainer credit card failure report.
- Export the files and send them to us.
- We take it from there — calling, reporting, and generating revenue.
That’s it.
A predictable workflow that produces consistent, measurable results.
Ready to Improve Your ROI? Let’s Set Up Your Monthly Schedule.
We’re here to make the process easy, effective, and profitable.
Contact us anytime, and we’ll help you build a monthly file‑send routine that fits seamlessly into your existing operations.
Falcon Fundraising
Powerful communication. Exceptional results.
Contact us anytime—we’re here to help you succeed.
