The Art of Gentle Persuasion: Asking Three Times in Nonprofit Telemarketing Calls

The Art of Gentle Persuasion: Asking Three Times in Nonprofit Telemarketing Calls Conducting a profitable telemarketing campaign means more than picking up the phone and simply asking for support. In order to achieve the best results, your Agents are going to have to convince donors to give- and they’re going to have to be able
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Maximizing Your Telemarketing Campaign Fulfillment

Telemarketing Fulfillment You’ve made the decision to incorporate telemarketing into your non-profit’s marketing plan. The projections look great. The scripts are done, the list is prepared, data entry has been tested, and the firm you’ve hired is ready to start calling. The money should start rolling in right away, right? Not so fast. The truth
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Using Telemarketing to Retain Monthly Sustainers

You’ve worked hard to build your monthly sustainer program into a base of loyal donors that provides important ongoing revenue. You know first-hand the high cost of acquiring a new monthly sustainer- and it’s a lot. Beyond those new acquisitions, what’s the lifetime value (LTV) of your monthly donors? What are your current retention rates?
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