Holding Your Telemarketing Company Accountable

              Are you getting the most out of your non-profit telemarketing efforts? Is your vendor providing you with the best possible service? How do their results compare with other fundraising companies? With a little time and effort, you can make sure you are maximizing your telemarketing results by holding
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Beyond the Bucks- 3 Non-Financial Ways Telemarketing Benefits Your Non-Profit Organization

              What’s the bottom line? That’s the first question most development professionals ask at the end of a campaign, and rightfully so. After all, telemarketing is marketing, and the primary goal is to make money. While the financial value of your non-profit’s telemarketing campaign may be more obvious, don’t
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Telemarketing Penetration Rates in a Digital Age

              Telemarketing fundraising has changed dramatically over the last three decades. A combination of new technologies and a cultural shift in how we communicate has created special challenges that make contacting members harder than ever before. What is a “penetration rate?” Penetration Rate refers to the portion of a
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Asking for Credit Cards in Fundraising Calls

Credit card transactions are an important part of any successful fundraising effort. For our non-profit clients, asking their donors for a credit card achieves three main goals: 1. Instant Fulfillment.  When a donor fulfills their pledge via a credit card, the non-profit receives the money instantly and is able to put it to use right
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