Maximizing Your Telemarketing Campaign Fulfillment

Telemarketing Fulfillment You’ve made the decision to incorporate telemarketing into your non-profit’s marketing plan. The projections look great. The scripts are done, the list is prepared, data entry has been tested, and the firm you’ve hired is ready to start calling. The money should start rolling in right away, right? Not so fast. The truth
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Using Telemarketing to Retain Monthly Sustainers

You’ve worked hard to build your monthly sustainer program into a base of loyal donors that provides important ongoing revenue. You know first-hand the high cost of acquiring a new monthly sustainer- and it’s a lot. Beyond those new acquisitions, what’s the lifetime value (LTV) of your monthly donors? What are your current retention rates?
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Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured?

Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured? What’s Changing?             If you haven’t already heard, the time’s up to secure your non-profit site to avoid lost revenue. According to a blog post published by Chrome security product manager Emily Schechter, Google Chrome will start marking all HTTP pages as “Not Secure”
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Finding the Right Telemarketing Firm for Your Non-Profit Fundraising: 5 Essential Questions

              When choosing a telemarketing company for your non-profit fundraising campaign, it can sometimes be difficult to know where to start. To begin your search, it’s always a good idea to ask your colleagues for referrals. Check with membership and development professionals at similar organizations and ask who they
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Choosing the Right Non-Profit Telemarketing Campaigns

              While effective as a standalone activity, telemarketing works best when integrated with other channels by bringing human engagement to nearly any aspect of a marketing campaign. Telemarketing generates revenue, but also serves as a highly effective way of promoting good public relations, gathering information, and personally connecting with donors.
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Holding Your Telemarketing Company Accountable

              Are you getting the most out of your non-profit telemarketing efforts? Is your vendor providing you with the best possible service? How do their results compare with other fundraising companies? With a little time and effort, you can make sure you are maximizing your telemarketing results by holding
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Beyond the Bucks- 3 Non-Financial Ways Telemarketing Benefits Your Non-Profit Organization

              What’s the bottom line? That’s the first question most development professionals ask at the end of a campaign, and rightfully so. After all, telemarketing is marketing, and the primary goal is to make money. While the financial value of your non-profit’s telemarketing campaign may be more obvious, don’t
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Telemarketing Penetration Rates in a Digital Age

              Telemarketing fundraising has changed dramatically over the last three decades. A combination of new technologies and a cultural shift in how we communicate has created special challenges that make contacting members harder than ever before. What is a “penetration rate?” Penetration Rate refers to the portion of a
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Asking for Credit Cards in Fundraising Calls

Credit card transactions are an important part of any successful fundraising effort. For our non-profit clients, asking their donors for a credit card achieves three main goals: 1. Instant Fulfillment.  When a donor fulfills their pledge via a credit card, the non-profit receives the money instantly and is able to put it to use right
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