Using Telemarketing to Retain Monthly Sustainers

You’ve worked hard to build your monthly sustainer program into a base of loyal donors that provides important ongoing revenue. You know first-hand the high cost of acquiring a new monthly sustainer- and it’s a lot. Beyond those new acquisitions, what’s the lifetime value (LTV) of your monthly donors? What are your current retention rates?
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Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured?

Secure Your Non-Profit Site to Avoid Lost Revenue! Is Your Site Fully Secured? What’s Changing?             If you haven’t already heard, the time’s up to secure your non-profit site to avoid lost revenue. According to a blog post published by Chrome security product manager Emily Schechter, Google Chrome will start marking all HTTP pages as “Not Secure”
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Finding the Right Telemarketing Firm for Your Non-Profit Fundraising: 5 Essential Questions

              When choosing a telemarketing company for your non-profit fundraising campaign, it can sometimes be difficult to know where to start. To begin your search, it’s always a good idea to ask your colleagues for referrals. Check with membership and development professionals at similar organizations and ask who they
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Choosing the Right Non-Profit Telemarketing Campaigns

              While effective as a standalone activity, telemarketing works best when integrated with other channels by bringing human engagement to nearly any aspect of a marketing campaign. Telemarketing generates revenue, but also serves as a highly effective way of promoting good public relations, gathering information, and personally connecting with donors.
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Holding Your Telemarketing Company Accountable

              Are you getting the most out of your non-profit telemarketing efforts? Is your vendor providing you with the best possible service? How do their results compare with other fundraising companies? With a little time and effort, you can make sure you are maximizing your telemarketing results by holding
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Beyond the Bucks- 3 Non-Financial Ways Telemarketing Benefits Your Non-Profit Organization

              What’s the bottom line? That’s the first question most development professionals ask at the end of a campaign, and rightfully so. After all, telemarketing is marketing, and the primary goal is to make money. While the financial value of your non-profit’s telemarketing campaign may be more obvious, don’t
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Telemarketing Penetration Rates in a Digital Age

              Telemarketing fundraising has changed dramatically over the last three decades. A combination of new technologies and a cultural shift in how we communicate has created special challenges that make contacting members harder than ever before. What is a “penetration rate?” Penetration Rate refers to the portion of a
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Asking for Credit Cards in Fundraising Calls

Credit card transactions are an important part of any successful fundraising effort. For our non-profit clients, asking their donors for a credit card achieves three main goals: 1. Instant Fulfillment.  When a donor fulfills their pledge via a credit card, the non-profit receives the money instantly and is able to put it to use right
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